TAMARELO
Tamarelo is the first award-winning tamarind spirit in the world. It is committed to sustainability, quality, and flavor. The company agreed to act as a real-world client for an advertisement campaigns course.
I acted as the art director and designer on a six-person team to create an advertisement campaign for Tamarelo. I used the existing brand style guide to generate campaign ideas, execute branding across print and digital media, and design all deliverables presented to the client. Based on the design work in the campaign, I was then given the opportunity to work with the client in a professional setting.
Follow The Rooster Campaign
Follow the Rooster is a conceptual call-to-action advertising campaign. It incorporates digital marketing, traditional advertising, and cross-promotional marketing to encourage new consumers and distributors.
