ANCHOR

Anchor is an up-and-coming tween mentorship program focused on garnering support for girls primarily nine to thirteen years old. The company hopes to guide young women as they navigate the ups and downs of adolescence and grow into their independence.

I served as a designer to create conceptual logos and merchandise mock-ups based on client inspiration. I also conducted market research on teen mentorship programs to develop design-focused slide decks for branding meetings.

Anchor

Primary Logo

Secondary Logos

Horizontal Logo

Horizontal Logo With Tagline

Vertical Logos

Self-Approved Collection

Stamp of Approval Design

Primary Color Palette

Accent Color

Merchandise Mockups

Anchor Branding Collection

Branded Merchandise

Self-Approved Merchandise