Resume

CREATIVE AND RESULTS-DRIVEN PROFESSIONAL WITH EXPERIENCE IN BRAND STORYTELLING, VISUAL STRATEGY, AND AUDIENCE ENGAGEMENT. SKILLED IN LEADING CREATIVE TEAMS, EXECUTING MARKETING CAMPAIGNS, AND CRAFTING COMPELLING VISUALS THAT DRIVE ENGAGEMENT. ADEPT AT IDENTIFYING TARGET MARKETS AND TRANSLATING BRAND OBJECTIVES INTO COHESIVE AND IMPACTFUL ADVERTISEMENTS.

Experience

PHMG | CHICAGO, IL | SEPT. 2024 - FEB. 2025

MEDIA DEVELOPMENT EXECUTIVE

  • GRADUATED FROM AN INTENSIVE 12-WEEK TRAINING PROGRAM WITH A 50% ATTRITION RATE, GENERATING DOUBLE THE TARGET REVENUE AND BECOMING THE HIGHEST EARNER IN THE GRADUATING CLASS, RESULTING IN A PROMOTION TO THE SENIOR SALESFLOOR

  • LED STRATEGIC OUTREACH TO PROSPECTIVE CLIENTS ACROSS INDUSTRIES AND TERRITORIES, GENERATING HIGH-QUALITY LEADS AND PRESENTING TAILORED MARKETING SOLUTIONS ALIGNED WITH CLIENT GOALS UTILIZED SALESFORCE TO TRACK LEADS AND OPTIMIZE THE SALES PIPELINE, CONSISTENTLY EXCEEDING OUTREACH TARGETS AND ACHIEVING A HIGHER APPOINTMENT-TO-BUYING RATIO THAN THE COMPANY AVERAGE

FREELANCE | REMOTE | APR. 2019 - AUG. 2024

DESIGNER AND ART DIRECTOR

STELLAR REALTY NORTHWEST | JANUARY 2024 - AUGUST 2024

  • DESIGNED AND PRODUCED VISUAL MARKETING MATERIALS INCLUDING NEWSLETTERS, BROCHURES, AND WEBSITE ENHANCEMENTS TO PROMOTE REAL ESTATE SERVICES

  • PROPOSED AND IMPLEMENTED WEBSITE DESIGN CHANGES THAT IMPROVED USER EXPERIENCE AND VISUAL APPEAL

KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY | SEPTEMBER 2020 - AUGUST 2024

  • DESIGNED VISUAL STIMULI AND DEVELOPED VIDEO CONTENT FOR MARKETING PHD STUDENTS’ CONSUMER BEHAVIOR RESEARCH PROJECTS

  • PRODUCED SIMULATED ADVERTISING CAMPAIGNS TO EXPLORE CONSUMER RESPONSES TO VARIOUS MARKETING STRATEGIES

ANCHOR | NOVEMBER 2023 - DECEMBER 2023

  • DESIGNED LOGOS, MARKETING COLLATERAL, AND MERCHANDISE MOCKUPS FOR CLIENTS, ENSURING A COHESIVE BRAND IDENTITY

  • CONDUCTED MARKET RESEARCH ON TEEN MENTORSHIP PROGRAMS TO DEVELOP DESIGN-FOCUSED SLIDE DECKS

TAMARELO | JUNE 2022 - DECEMBER 2022

  • SERVED AS THE ART DIRECTOR AND DESIGNER ON A STUDENT-LED TEAM TO CREATE AN ADVERTISING CAMPAIGN, CONCEPTUALIZING AND EXECUTING THE DESIGN OF ALL DELIVERABLES AND PITCH DECKS SHOWN TO THE CLIENT

  • DELIVERED A HIGH-QUALITY, PERFORMANCE-BASED PROJECT THAT RESULTED IN A FREELANCE OPPORTUNITY BASED ON DESIGN WORK

CONTENT CREATORS | OCTOBER 2020 - JUNE 2021

  • COLLABORATED WITH SOCIAL MEDIA INFLUENCERS TO CREATE ENGAGING CONTENT ACROSS PLATFORMS

  • DESIGNED BRAND LOGOS FEATURED IN INSTAGRAM REELS, BOOSTING BRAND VISIBILITY AND AUDIENCE ENGAGEMENT

ALLEN HALL ADVERTISING | EUGENE, OR | SEPT. 2021 - JUN. 2022

STUDENT DESIGNER

CENTER FOR LATINX AND LATIN AMERICAN STUDIES

  • SPEARHEADED BRAND REDESIGN WITH REUSABLE ELEMENTS

  • CREATED A COMPREHENSIVE STYLE GUIDE ROOTED IN LATINX CULTURE

PROTECTION CONNECTION

  • PRODUCED ENGAGING SOCIAL MEDIA POSTS WITH CLIENT COLLABORATION

  • CONTRIBUTED TO “PROTECTION REFLECTION” INFORMATIONAL PODCAST PRODUCTION AND SPOKE ON THE PODCAST, ADDRESSING SENSITIVE TOPICS FOR EDUCATION AND DESTIGMATIZATION

LITTLE HANDS CAN | EUGENE, OR | SEPT. 2021 - JUN. 2022

SOCIAL MEDIA INTERN

CENTER FOR LATINX AND LATIN AMERICAN STUDIES

  • DEVELOPED A COHESIVE BRAND IDENTITY, INCLUDING A COMPREHENSIVE STYLE GUIDE AND A DISTINCTIVE LOGO, TO BUILD A SQUARESPACE WEBSITE AND VISUALLY ENGAGING SOCIAL MEDIA CONTENT ACROSS PLATFORMS TO STRENGTHEN THE NONPROFIT’S DIGITAL PRESENCE

  • UTILIZED HOOTSUITE FOR STREAMLINED CONTENT SCHEDULING AND SOCIAL LISTENING, OPTIMIZING ENGAGEMENT AND CONTENT PERFORMANCE

EDUCATION

BACHELOR OF SCIENCE IN ADVERTISING

MINORS IN WOMEN, GENDER, & SEXUALITY STUDIES AND MULTIMEDIA DESIGN

UNIVERSITY OF OREGON | 2018-2022

SKILLS

  • BRAND DEVELOPMENT

  • COLLABORATION

  • CREATIVE DESIGN

  • ADOBE CREATIVE SUITE

  • CLIENT RELATIONSHIP MANAGEMENT

  • CREATIVE CAMPAIGN DEVELOPMENT

  • STRATEGIC THINKING

  • VISUAL STORYTELLING

  • MEDIA PLANNING

  • MARKET RESEARCH